GRIT COLLECTIVE

Crew accountability for any hard goal

Do hard shit
with Your crew.

Knowing what to do is easy. Following through is hard. Set a goal, add an agent to the group text, and let it keep every week honest.

Free right now. Friends join with one tap. No passwords, no course.

Any pursuit →
Finish the novelTrail half marathonLaunch the side projectSober October100 cold reach-outsLearn the language5 AM morningsDeadlift 315Finish the novelTrail half marathonLaunch the side projectSober October100 cold reach-outsLearn the language5 AM morningsDeadlift 315
Ship the albumFirst triathlonRead 20 booksSave the down paymentBlack beltScreen-free eveningsGet the certificationRun a 5K, then a 10KShip the albumFirst triathlonRead 20 booksSave the down paymentBlack beltScreen-free eveningsGet the certificationRun a 5K, then a 10K

How it works

Live in 10 minutes.

01

Set the goal

One goal, one end date, up to 10 weekly actions. Start from a kit (race, creative streak, outreach) or build your own. Photo proof if your crew wants receipts.

02

Draft your crew

2 to 8 people. They tap a link and they're in. Add an expert who's done it, if you want one.

03

The agent runs the week

It posts the week to your crew's group text and keeps score. Log by text ("done long run") or in the app. Slipping? The nudge comes to your own thread, not the group. Monday, one summary text.

Watch a pursuit come alive.

This exact loop is the product: the agent joins a chat that already exists, gives the goal a spine, and keeps every week honest. Nudges stay private.

  1. 01The crew adds the agent
  2. 02The agent sets the stage
  3. 03The crew gets to work
  4. 04Slipping? The nudge is private

That’s Grit.

Start a pursuit →
TC
Trail Crew 🏔
you + 7
iMessage

Free right now · Crews of 2 to 8 · Lives in your texts, no new app · Nudges are private · Nothing leaves your crew

Why it works

Better than the group chat you'd start instead.

Just you

Willpower and a calendar. Hard, lonely, and quietly optional.

+ Friends

Better. Until nobody wants to be the nag, and the chat goes quiet around week 4.

This is Grit

+ The agent

The rhythm survives week 4 because software carries it: the week posts to the group text every Monday, whoever's slipping gets a private nudge, and the whole crew reads the same Monday summary. Nobody has to nag. Nobody can hide.

+ An expert

Someone who's finished this exact thing, in the group, one message away. Optional.

Cohort 001 · Live

Grit is being tested on its own founder first: 8 friends and a coach, training for a trail half marathon right now, Monday summaries and all.

Start today.

Setup takes about 10 minutes: name the goal, set the actions, draft your crew. Log from day one. Every Monday, the slate resets and the summary goes out.

Got an invite? Log in, your link's in your email.