Urban Seoul is an Asian Fusion Restaurant located in Orange County California's premier dining, shopping and entertainment destination, The Irvine Spectrum. Brain child of OC Restaurateur Bronnie Lee and Chef Kacy Jun, Urban Seoul draws inspiration from the cultures and communities it serves. During the design and construction process, Grit Collective was brought in to curate an artistic representation of merged roots of the old and new cultures from which the restaurant was established. Grit Collective Creative KFiSH blended images of old and present day Seoul's city skyline overlapped with subway map routes creating a unique representation the culinary foundation of this borderless kitchen.