Goose Island

Goose Island began a West Coast expansion marketing effort in the summer of 2015. Breaking into local markets can be a daunting task; however, by contracting out local Grit Collective Creative, KFiSH, they were able to create artistically driven marketing material that was placed in bars throughout the Greater Los Angeles area. Art direction can make or break the way a brand’s campaign or project reaches its customers, Grit Collective was able to translate the brand aesthetic and marketing objectives between Goose Island and KFiSH to create thoughtful artwork that drove brand awareness in one of the largest cities in the United States.