Funkzone, a Santa Barbara based Vineyard, partnered with Club W to release two wines in 2015 and a third in 2016. The concept was to bring original art into the label design of each release. Grit Collective Creative, KFiSH, was selected to create original pieces that were to be transposed onto the front of each bottle of wine. The collaborative effort was a hit, as Club W sold out of each of the two releases in 2015 in record time. The original pieces still hang in the Club W office as a daily reminder of the power of creativity and collaboration.